Darwin Private Equity has completed the management buyout of Esendex, a leading provider of mission-critical application-to-person SMS services to businesses, in a deal worth £11 million (approximately $16,929,000).
Esendex’s services are used by more than 6,500 businesses around the world to improve customer service, communicate with employees, increase operational efficiency and generate sales. Clients include Ocado, BAA Gatwick, ASOS, Addison Lee, Dun & Bradstreet, ASDA, and Virgin Media. Esendex offers a combination of web-based tools and the ability to provide clients with direct connectivity to their own systems through highly functional and flexible APIs.
Geoff Love, CEO of Esendex stated: “Darwin’s assistance will enable Esendex to fully realize its ambition to become Europe’s leading business SMS provider. We expect to see our revenues double as we dramatically increase our share of the rapidly growing A2P SMS market.”
Founders Julian Hucker and Adam Bird added: “We are delighted that we have found a partner in Darwin who will continue to develop and grow the business and we look forward to supporting Esendex in the next phase of its development. We would also like to thank our current investors who have supported the business over the last decade.” Julian and Adam will continue to support the business as consultants and Julian will be a non-executive director.
Esendex, the business SMS experts, provide over 6,500 companies around the world with a fast, reliable and cost-effective way of keeping in touch with their customers and staff.
By Lolita A. Alford