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Visual Merchandising and Noa Visual Join Forces

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vmiVisual Merchandising Inc., a portfolio company Blue Sage Capital, has merged with Noa Visual Group.

St. Charles Capital, LLC, an investment banking firm headquartered in Denver, Colorado, represents Visual Merchandising Inc., on its merger with Noa Visual Group, S.l. with additional financing provided by Vectra Bank.

“Personally I am extremely happy with the outcome of this process,” said Derek Johnson, CEO of VMI. “The original VMI investors are delighted. Strategically, the partnership with Noa positions us for continued success with our customers and meets our strategic needs as a company. I have worked with St. Charles a number of times and once again they exceeded our expectations and outperformed.”

Visual Merchandising, Inc. , based in Broomfield, Colorado, is an innovative designer, manufacturer, and distributor of custom mannequins, forms, and other visual merchandising products to the global retail industry. With a number one market share position in the U.S., VMI markets its products under the brands of Fusion Specialties, Inc. and Goldsmith, Inc.

Noa Visual Group, S.L. is Europe’s largest visual merchandising company, based in Barcelona, Spain. Noa’s customer base includes leading European retailers. The company employs a multi-branded marketing strategy operating under three brands: Atrezzo, Marcelo Vilá, and Pop Mannequins.  Noa is a portfolio company of Miura Private Equity and a European family investor group.

By Lolita A. Alford


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