A couple of months ago, it was reported that L’Oreal signed a deal to acquire men’s skincare brand NICKEL.
It was also reported that Inter Parfums had countersigned a final letter of offer for the sale of NICKEL to the French beauty giant.
According to Women’s Wear Daily, L’Oréal has finalized the purchase of Nickel. The sale took place on November 27,2013 and to date; details of the transaction were not disclosed.
NICKEL was created in 1996 by a believer in a cause which is best phrased as follows: beauty can be a man’s concern! At the time, masculine beauty was uncharted territory. The first step was to create a venue for men to feel comfortable in and treat themselves to massages and actual beauty treatments, such as facial skin treatment, hair removal, manicure and pedicure. Masculine beauty then badly needed an injection of fun and whimsicality which is why Nickel developed a whole line of funky and in-your-face products, such as the famed Morning-After Rescue Gel, the magic wand for the hangover and a cult product to partygoers the world over
By Lolita A. Alford