Mulberry, the global luxury fashion group renowned for its expertly crafted iconic handbags, has announced the relaunch of its e-commerce site, built and delivered by Tacit Knowledge, a digital commerce consultancy that brings Silicon Valley innovation to retail organizations around the world.
“The underlying principal of everything we do at Mulberry revolves around quality and delivering the best possible customer experience, which is why Tacit’s belief and approach to software as a craft had strong resonance for us,” said Charlotte O’Sullivan, Mulberry’s Head of Online. “We were extremely impressed with the skill, pragmatism and professionalism of Tacit’s teams from the outset, and are delighted with the results of our partnership.”
As “Tacit Knowledge applied solid engineering principles to every aspect of the project they were involved with, and collaborated effectively with our third parties to deliver the platform within our timeline, in an impressive example of agile methodology at its best,” said Richard Cunningham, Group Head of IT at Mulberry. “We have been consistently impressed with the technical competence and the quality of Tacit’s development and consultancy teams.”
This partnership is a new direction for the conservative brand. With this new software, the company looks to enhance the consumer expereince.
Chris Andrisick, CEO of Tacit Knowledge comments: “It’s a real privilege to collaborate with an iconic brand like Mulberry. When we do our job, the technical underpinnings fade into the background. What remains in this case is an online experience elegantly showcasing a catalogue of refined products.”
Mulberry is a British luxury brand renowned world-wide for its craftsmanship and quality. The brand’s backbone is an extensive line of luxury leather bags for men and women that combine stylish, stand-out design with the finest leathers and detailing. In addition to leather goods, Mulberry’s product range includes womenswear, soft accessories and footwear.
By Lolita Alford