After shopping through various sites and going through many checkout pages can be time consuming and sometimes frustrating. A personalized fashion marketplace just made shopping easier and faster by launching an integrated checkout process, enabling customers to purchase from multiple designers and retailers directly on Lyst. This propriety technology securely stores users’ payment and shipping information, thereby replacing the multi-page checkout, allowing customers to purchase products in a single step.
Since 2011, Lyst has helped 2 million unique visitors monthly from 180 different countries to discover over 7,000 designers and hundreds of stores worldwide. Shoppers on Lyst.com create their personalized shopping feeds by following their favorite designers, stores and style influencers, allowing them to shop for everything in one place. They’ve driven tens of millions of dollars in sales to the retailers and designers it partners with around the world.
“We’re incredibly excited to unveil a ground-breaking technology for the fashion industry that will make shopping for fashion online easier and more enjoyable than ever before,” said Chris Morton, CEO and co-founder of Lyst. “Integrated checkout underscores our commitment to simplifying the online shopping experience by making the transaction process more convenient for both customers and brand partners.”
The launch of integrated checkout is expected to accelerate sales and conversion rates of participating retailers and designers such as Alexander Wang, THeory, Helmut Lang, REVOLVEclothing, Forward by Elyse Walker, Lane Crawford, Maiyet, IKKON and Planet Blue. Additional partners such as HUDSON Jeans, Rag & Bone, Erin Fetherston, Cynthia Rowley, Trina Turk, Madison Los Angeles, Intermix, Need Supply Co., Edon Manor, the Yoox Group, 7 For All Mankind, Ledbury and more will be joining Lyst’s first-ever multi-retailer integrated checkout.
“Lyst has been a tremendous partner for us since 2012 and has quickly grown into being one of our top affiliates,” said Kobie Fuller, CMO of REVOLVEclothing and Forward by Elyse Walker. “We are thrilled to now offer our customers the ease and convenience of purchasing through Lyst, which we believe will benefit our valued shoppers and allow us to grow our business even further.”
By Pia Talwar