Brand Licensing Europe recently announced partnering with SMMEX, a sports merchandise and marketing exhibition, to bring together two market leading shows and provide new opportunities for attendees to both shows. This new partnership will allow both show organizers cross promote their respective events through direct marketing and co-hosted seminars.
Brand Licensing Europe 2014 takes place from Oct. 7-9, 2014 at Olympia, London and is the only pan-European event dedicated to licensing and brand extension. The event is expected to see over 280 leading brand owners showcase the latest brands, characters and images to over 7,200 retailers, licensees and sales promotion professionals.
“Our exhibitors are looking to work with the major sports clubs, brands and licenses available to them,” said Michael Corbett, Sales Director at SMMEX EVENT. “There are hundreds of products readily available to brand in any color with any logo and SMMEX at Wembley Stadium is the perfect place for any licensor to visit for free and potentially find a new partner. The show may have started for the sports teams, but a mug or kids toy is as relevant to an entertainer brand as it is to any sports club, so the event has grown to welcome all kinds of people. We are confident that teaming with BLE will bring both parties a host of new opportunities.”
SMMEX 2014 will take place on Monday, March 10 at the Wembley stadium and will host to over 140 manufacturers and suppliers of merchandise and marketing services from across the globe. A unique seminar and networking even will be jointly hosted by both show organizers on Sunday, March 9 at Wembley, before the next SMMEX event.
“BLE is delighted to be partnering with SMMEX,” said Darren Brechin, Event Director of Brand Licensing Europe. “We hope that this partnership will open up new opportunities for exhibitors and visitors at both shows and help to engage more people in the world of licensing.”
To request your complimentary ticket to SMMEX, please visit www.smmexevent.com.
By Pia Talwar