Boticca, the world’s luxury bazaar of fashion accessories, has announced its acquisition of L’Atelier De La Mode, a leading Paris-based fashion designer marketplace. This transaction will allow Boticca to extend its international reach.
“France was the logical geography for us to begin our internationalization strategy”, says Kiyan Foroughi, Boticca CEO and co-founder “it’s our number one non-English speaking market, fourth globally in terms of sales after the US, UK and Australia. The French market is full of potential and we look forward to making the most of it”.
“France has also been a formidable source of design talent for us. From the start, we’ve been helping young French brands conquer overseas markets with 30 of our brands being based in the country”, adds Avid Larizadeh, Boticca.com COO and co-founder. “Due to France’s rich tradition in fashion and design, it’s no wonder that our French brands have been extremely popular with our customers worldwide.”
Aurore François, the brand’s founder, says: “Boticca was the first website to showcase my work and really do it justice. I love the closeness with customers, the freedom in terms of how I manage my profile, and the team are real marketing gurus. I have customers in all four corners of the world, a lot of whom have become loyal, repeat customers and have provided valuable feedback to my business”.
Boticca is the world’s luxury bazaar of fashion accessories with more than 330 independent designers and emerging brands from 40 countries and over 10,000 pieces available to buy. The website was launched in London in October 2010 by Kiyan Foroughi and Avid Larizadeh. Boticca is a highly curated marketplace which takes customers on an inspiring journey across the world via its editorial content to celebrate the best fashion accessories brands and connect them with customers in over 90 countries, thus bypassing traditional retail channels and their heavy margins.
By Lolita A. Alford