adeven, of the world’s most sophisticated mobile advertising analytics and tracking platforms, today announced it has closed its Series B funding round worth $4.3 Million led by Capnamic, Iris Capital and its Series A investors Target Partners.The new round will be used to continue build-out of a complete business intelligence solution for apps.
Armed with new financing; Berlin-based adeven will now focus on continuing to build-out its complete enterprise intelligence solution for mobile apps to empower companies of all sizes to turn data into revenue.
Founded by Christian Henschel, Paul Muller and Manuel Kniep in 2012, adeven brings transparency and accountability to all aspects of the app ecosystem through a blend of cutting edge technology, incredible data management and the ability to make complex stats simple. It’s these ingredients that have gained adeven popularity with developers, brands and agencies across the globe.
Henschel and the team are now focused on two major goals – the launch of the adjust.io self sign-up platform and adeven’s holistic business intelligence solution for app tracking and management. The new adjust.io self sign-up platform offers developers access to all of the information they need, removing the need for countless SDK integrations, dashboard logins and saving them vital time so they can focus on app development. The enterprise platform will cover all business issues related to apps such as analytics and tracking, but will also provide performance prediction models, optimization and more.
Christian Henschel, CEO and Co-Founder, adeven states: “It’s been a fantastic first year for us and we’re going to keep up the hard work. The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies. We believe we’re perfectly positioned to be at the forefront of this and are looking forward to taking the work we’ve been doing to a new level of sophistication across the globe. In Capnamic and Iris Capital we’ve found two experienced partners with a strong background in ad-tech and a valuable network which bodes very well for the future.”
adeven is currently working with some of the biggest brands and agencies in world. These include Deutsche Telekom, SIXT, HRS, Scout24 Group, M&C SAATCHI, GroupM, Viacom, and Fab.com. The company is also an official Facebook measurement partner.
adeven is a leading mobile ad analytics company with offices in Berlin and London. adeven brings transparency and accountability to all aspects of the app ecosystem through cutting edge technology, incredible data management and the ability to make complex stats simple.
By Lolita A. Alford