Earlier this week, we reported how successful the shapewear industry was doing. However, this may not be the case for many hosiery and undergarment companies, to be more specific, La Perla. It luxury brand has apparently been experiencing a touch time over the past year; however, help may be on the way.
According to Women’s Wear Daily, Calzedonia, the Verona, Italy-based hosiery and intimates label, has confirmed that it is in talks to acquire La Perla, the Italian company that specializes in luxury lingerie and swimwear. Also according to the report, the focus will be on determining LaPerla’s challenges and saving jobs.
Calzedonia was founded in 1986 close to Verona, in Vallese di Oppeano, with the aim to create a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. Little more than twenty years later, the Calzedonia network boasts more than 1.470 shops throughout the world: Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russian Federation, Serbia, Slovenia, Spain, Turkey, France, Macedonia, Montenegro, UK, Slovak Republic, Romania, Germany and Belgium
La Perla is an Italian clothing company specializing in lingerie. La Perla was founded in 1954 by corset-maker Ada Masotti, in Bologna, Italy. The company began manufacturing swimwear in 1971. La Perla opened boutiques in 1991, in Milan and Paris. In 1993, La Perla expanded into perfume, with a perfume bottle designed by Pierre Dinand.
By Lolita A. Alford