Fine fragrance has always be lucrative part of the beauty industry. Although as reported recently, fine fragrance has seen a decline over the last couple of years and makes up about 10% of the beauty industry, however, is still the highest profit segment of the cosmetic industry.
According to Women’s Wear Daily, Manzanita Capital sees the remaining value in the fine fragrance industry and has bought a majority stack in Swedish fragrance house BYREDO. This transaction is said to enable Maanzanita Capital to provide resources and assist BYREDO with international development.
The resources will include funding and expertise where necessary. Manzanita Capital will a great asset to BYREDO as they have a long track record of success and build brands.
BYREDO is a Stockholm based fragrance house founded in 2006 by Ben Gorham. Alongside world renowned perfumers Olivia Giacobetti and Jerome Epinette, BYREDO has developed a style of perfumery that reinforces an understated approach through simple compositions and the highest quality raw materials available.With a distinct focus on craft and quality, all products are manufactured in Sweden.
In contrast to Scandinavian esthetics , BYREDO carries clear ethnic influences from Ben’s Indian background which has given the brand a unique identity. The full range of eau de perfumes and room fragrances are available at BYREDOs Stockholm store, set in a turn of the century building in the city’s retail centre. The eau de perfumes and fragrances can also be found at select stockiest globally such as Barney’s, Colette. Bon Marché and Liberty.